#11 - Write your SaaS Growth 📈
Growth Tip of the Week!
Ads
Do you need Google ads to rank for your brand keywords? When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. But OG SaaS founders know you will start to see the traffic go down roughly two quarters down the lane after you stop google ads spend.
Related: 50+ Google Ads Expert Tips to Nail Your SaaS campaign
Cold Email
Cold emails are all about testing various angles. Your SaaS is uniquely hitting a unique market in a unique way. If a common cold email template does not work, shake things up! Keep creating unique angles and test how your market responds. Double down on what works!
Content Marketing
Content marketing is layered. It’s all about understanding your end-users and their needs. When you have a clear understanding of your audience, you create content that talks to them in ways that resonate. If you create e-books on crypto investments for your SaaS that serves to GenZ, your efforts 'might' lead to no results.
Related: How to do Customer Research for your SaaS Content Marketing
Community
Do not get it wrong where you assume that building a community is about having a 'customer community'. A community is the community at-large. If pushing a community is your SaaS acquisition strategy, you’re really running two companies at once.
Related: 30 Steps to build a SaaS community from scratch
Copywriting
An easy way to write or nail your copy is to simply use your favorite customer words. You can use customer interviews and surveys to learn how your customers talk about your using your SaaS and use it in your copy on landing pages, ads, product descriptions, etc. It works best!
Related: 113+ SaaS Copywriting Tips from Experts (2022)
Email Marketing
The closer you can get to speak with an audience of one, the more ROI you'll see from your email marketing campaigns. Identify data and analytics you collect about customers and segment them according to buying habits and preferences. This helps you target customers through email.
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
When your brand has a strong connection with customers, you increase in loyalty and your customer acquisition costs go down. Do more of what is currently working in your customer acquisition and do it better.
Related: What is growth marketing for your SaaS?
Sales
Your ultimate goal as a SaaS founder (and to build freedom) is to have a shorter sales cycle. Your business only grows through sales, but the more you need to get involved in the sales cycle, the less freedom you have! Work your way on a system that reduces friction points between you and your SaaS sales. Of course, it will take some time.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
Experiment with adding an FAQ section to the bottom of your articles. You can build a solid conclusion by to re-answering some questions you already answered in the article. And you get to update your blog posts with a bunch of new Q and A’s that you never touched upon.
Related: What is Content Strategy in SEO for SaaS
Social Media Marketing
The biggest benefit of building in public is the value you generate. You give other people hope by showing what can be done. That's the biggest engagement hack of all. People love watching slow increment results on actions you are showing them. It's inspiring!
Related: How does building an audience help your SaaS?
Behind the scenes
We're building a guide for tech marketers in public. It's a tale of how tech founders can sell freely (without fear!). Follow along the story :)
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,