#13 - Write your SaaS Growth 📈
Growth Tip of the Week!
Ads
It's a great idea to start running ads in the first opportunity you get. There is no waiting for growth. You turn up right in front of your customers who need your product. It's easy and scalable.
Related: How to grow your SaaS with Paid Ads? Guide (2022)
Cold Email
Cold email with a cast study can drive an insane ROI. Here's one example that you can use for let's say a Blogging SaaS:
We recently helped a lifestyle brand in {niche} save {~15 hours a week } from {month1} - {month3} using {productName} with {a reliable technical SEO} leading to them increasing traffic growth to {107% MoM}.
Content Marketing
Formatting matters. Design matters. Both contribute to better marketing and clearer messaging. Readers won't stay engaged if you're making the reading experience hard to do. This is something I'm learning as I write. Always keep breaking your content with a variety.
Related: How to do Content Marketing for SaaS Founders (2022)
Community
To leverage the power of a community, you do not have to build one from scratch. Leverage existing communities. Particularly Facebook groups, niche forums, and Reddit. Your customers are asking for your help!
Related: How to create better community engagement for SaaS
Copywriting
The best way to apply copywriting principles is through a framework. The Quest framework is great for the all-important brand hero section of SaaS products serving a niche.
Related: 24 Strategies & Formulae for your SaaS Copywriting
Email Marketing
Email marketing is still underutilized. Email is a great way to help your existing and interested customers educate about your value. Look into some simple email automation and flows and start designing your emails. It's a great way to reduce churn too!
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
There's so much that an average price increase can do. Pricing should never be a motivation for your customers. If your customers are choosing you based on pricing, they will leave you sooner than later. Offer upsell or cross-sell value once you have stable retention. That will help you increase your MRR.
Related: 9 Expert Optimization Tips for SaaS growth
Sales
A great SaaS sales demo or discovery call is to discover the pain. Figure out their day-to-day workflow on how to overcome their pain with your SaaS. Quantify the pain with a financial metric or time metric. And then shut up! You will most likely close a sale.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
For a new SaaS product, the best SEO strategy is to have helpful guides for all your features. Match these guides with a user's intent. User guides are also a great support buddy for your customers other than generating a helpful article that also brings more customers.
Related: What is Content Strategy in SEO for SaaS
Social Media Marketing
Your SaaS product that is reinforced over time to an influencer's following brings a high affinity. Find influencers who want to be a true representative of your brand. The result? More consumer trust and often lower influencer rates.
Related: 19+ expert tips to grow your SaaS with Influencer Marketing
Behind the scenes
I got my first B2B customer! Yes, this is such a big win after all the effort and hard work. It's through a marketplace and is an inbound lead that got converted in a sales call. There are 5 more inbound leads with trials. Hoping for a great turnaround!
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,