#17 - Write your SaaS Growth 📈
Growth Tip of the Week!
Ads
Where are the ads with those good old movie stills? You can still create an amazing SaaS ad (like embedded video calls) while showing the customer pain with fun, emotions, entertainment, and education. All you need is a creative genius. Such ads also work great for YouTube! Short isn't always necessarily sweet!
Related: 16 Ad lessons from experts to crush your SaaS ads
Cold Email
I got a call cold message this week with something I really want! It was perfectly timed, well written, and spoke directly to me. However, I ignored the message because of the CTA. It pushed me for a call and I had no energy to attend one this week. Gurus and wizards tell you to have a call as a CTA, my IMHO put an empathy-induced CTA.
Content Marketing
Maximize your content marketing effort by creating a content cluster. All you need is a pillar page. Have your H2 and H3 sections on your pillar page. Build different pages for each of your H2 and H3 sections. Link all your H3 pages with each other and lt all of the H3s link to your one H2. Allow all your H2s to link to your one pillar page.
Related: How to do Content Marketing for SaaS Founders (2022)
Community
The biggest ROI I see when building a community for SaaS is helping users achieve a goal together. Your SaaS is helping your users in some way, and there is no better ay to build a community around helping your users achieve that goal.
Related: 30 Steps to build a SaaS community from scratch
Copywriting
Your copy is not supposed to be fancy. All it needs to do is talk about your user's pain points and help them emotionally make a logical decision. Cut more fluff and spend time understanding your user problems. When they talk to you about your problems, they are speaking your copy for you.
Related: How to Increase Conversions for Your SaaS Landing Page? An Expert Guide (2022)
Email Marketing
Segmentation can be challenging for SaaS founders. The most effective method I have found is to segment your list according to their product journey. If there are three steps that you need your users to perform, segment them into these stages and market your emails to help them move to the next stage. An effective strategy!
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
The best time to activate a user is during the signup. Help them see the value of your SaaS as quickly as possible. This will help you with activation. Have little steps and make the user activation as quickly as possible.
Related: How customer retention can avoid churn for your SaaS?
Sales
Why is there a need to have a demo associated with sales? Your users are well educated and can take a demo themselves. You dont need to schedule a demo call with your sales person to close a B2B prospect. Yes, it helps you with an interview and building a relationship, but do not complicate a process just that can be solved by simply adding a video.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
SaaS is about solving a specific problem. Help your users know your solution by talking about these problems in your SEO. Very few people solve very specific problems. When a user searches for a solution, you can have your SaaS ranked. Focusing on BOFU content helps with your SaaS ranking!
Related: Why SEO is important for your SaaS?
Social Media Marketing
Have you used the Twitter Circle yet? I've seen some tweets that compain about them, but it got me thinking about what value it can deliver. Once you use it effectively, it can help you with your SaaS feedback, strengthen relationships, and maybe bring some customers. What are your views? Reply to this email and let me know.
Related: How does building an audience help your SaaS?
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,