#18 - Write your SaaS Growth 📈
Growth Tip of the Week!
Ads
Google ads aren't one ad fits all! For all your Growth, Nurturing, Brand, and LTV campaigns, each part of the funnel is crucial for overall account success. You cannot win with just simple and basic remarketing campaigns like targeting all website visitors with basic creatives and copy. You need to flip this on its head to maximize.
Related: 3 Google Ads Case Studies for SaaS to get 6 figure $
Cold Email
Cold email for your SaaS ties to understanding what ONE problem your SaaS solves for that ONE target person in ONE niche. It's a simple framework that gets you results with discipline.
Content Marketing
It's amazing how one piece of content can be repurposed in different formats. It's also good to know that you can redistribute the pieces of content later on! 4 powerful blog posts a month when repurposed can generate nearly 90 pieces of content for you!
Related: How to do competitor analysis for your SaaS Blog Post
Community
Building a clever, community-first SaaS tool like Figma, Notion, or Shopify can help you exit in 5 years for more than $20b to an Adobe-type company. except you would have raised $0 in venture capital. - Greg Isenberg.
Related: 30 Steps to build a SaaS community from scratch
Copywriting
It's very easy to focus on your copywriting frameworks, some powerful words, and formulas/templates that have worked. That's all the theoretical knowledge every newbie is proudly announcing. What helps are ideas, angles, offers, and your copy frame. That should be the focus.
Related: How to Increase Conversions for Your SaaS Landing Page? An Expert Guide (2022)
Email Marketing
When you have leads and customers using your SaaS, humanizing the relationship will bring you many-fold results. The greatest power of email marketing is to share your SaaS with interested people (email signups). Sharing personalized updates and keeping them informed of your progress will make your SaaS product their own.
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
It's a gruesome pain felt in its nightfall entirety when your paying subscriber cancels and churns. Feedback at this stage is the most critical. I have faced this myself and implementing a form would be so useful.
Related: How customer retention can avoid churn for your SaaS?
Sales
Sales is all about follow-ups. Your prospect might jump on a call with you just to know more about your product. Your prospect might be looking at your solution that they need after 6 months. When you hit your prospect when they are ready, that's when the sale happens.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
The biggest benefit you have with SEO (especially written SEO - blogs) is the chance to update your content. It's difficult to update content with social media/YouTube. Once published, you cannot change them back. Blogs can be updated with time and that's something that makes them very powerful for SEO.
Related: Why SEO is important for your SaaS?
Social Media Marketing
Just simply put - is your product messaging on your landing page and social media accounts helping your users know:
What do you do?
Who is it for?
Why is it for them?
Related: How does building an audience help your SaaS?
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,