#19 - Write your SaaS Growth 📈
Growth Tip of the Week!
Ads
Storytelling is extremely important in SaaS. In fact, brand positioning is slightly more important than product positioning. And you can position your brand creatively with a beautiful story distributed as an ad. Check out the new Grammarly ad doing rounds on YouTube. It is relatable to the target audience and how it is supposed to be!
Related: 3 Google Ads Case Studies for SaaS to get 6 figure $
Cold Email
Sending a cold email/DM for a demo or free trial is a great growth strategy when you're bootstrapping. However, your intros can make or break your cold request. Warm your prospects with direct response copywriting-induced intros. You'll get more replies.
Content Marketing
Write content for your Target Audience! Bring relief to their pain points. Answer what can you help them with. Post content with practical tips and walkthroughs that helps your target audience get the job done. A lot of your prospects are lurkers, you never know who reads what and buys when!
Related: How to do competitor analysis for your SaaS Blog Post
Community
It's important to understand what a community truly is. It's not another messaging or comms channel (use email marketing/newsletter for this). A community will bring your prospects on a collective mission through you.
Related: 30 Steps to build a SaaS community from scratch
Copywriting
Dramatizing your benefits makes them more interesting...And allows your reader to imagine the result. If they can imagine it, they'll desire it. And if they desire it, they'll buy it. Make the buyer feel like it's less of a risk to take the leap. Saying "yes" becomes a no-brainer.
Related: How to Increase Conversions for Your SaaS Landing Page? An Expert Guide (2022)
Email Marketing
Email marketing can become expensive with a high volume trial subscriber list. If you have a huge marketing list or have a freemium product with a high volume of new users, creating customized onboarding emails brings pain to the pocket - especially for bootstrapped SaaS founders. A good idea is to send emails in batches depending on where they are in your product stage.
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
Customer Experience plays an important role in growth. It has an impact on your brand advocacy and word of mouth. The relationship built with your SaaS customers should be long-lasting. The success of your product is dependent on your customers sticking around.
Related: How customer retention can avoid churn for your SaaS?
Sales
When you go straight for the sale to a prospect who's at a different stage, you'll always get a NO or result in your prospect ghosting you. Your job in sales is to enable your prospect to move to the next stage.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
While picking a feature from one of the BIG SaaS and putting your own indie flavored recipe to build a strong USP is a piece of great advice, a similar one can work for SaaS. If you build something niche within a widely covered authoritative website, your SaaS can blow up just by conquering your niche-specific keywords.
Related: Why SEO is important for your SaaS?
Social Media Marketing
If you’re a SaaS founder and ignoring TikTok as a growth channel (even in B2B) you are likely missing out! Today, there are hardly any B2B SaaS leveraging TikTok for growth. It’s time for you to pay attention. Your SaaS product can stop playing catch up later on!
Related: How to grow your SaaS with TikTok? (2022)
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,