#20 - Write your SaaS Growth 📈
Growth Tip of the Week!
Ads
Ads resonate the most with your prospect's pain point when it is real. It involves a real story with real people in it. That's why TV ads still do wonders. Why not deploy real people in your SaaS ads? It's time we reach out to those fun movie directors for our SaaS ads too!
Related: 3 Google Ads Case Studies for SaaS to get 6 figure $
Cold Email
Make sure your CTA in a cold email campaign is not asking for a sale or even a demo. Having an end objective to just know if the prospect is interested in your solution will help you take appropriate action. The end goal of a cold email is to initiate conversations.
Content Marketing
Identify your buyers and competitors. If you do not know who you are writing the content for, you are walking into a minefield blindfolded. In order to stand out of the crowd, understand the crowd you are in. Have around 3-5 buyer personas drawn up for review and then create content.
Related: How to do competitor analysis for your SaaS Blog Post
Community
Building a SaaS community does not have a framework. But some steps that are vital is to know who your audience is, how they will engage, and what value a community will bring back to your audience.
Related: 30 Steps to build a SaaS community from scratch
Copywriting
No matter what niche you choose, who's your target audience? The copywriting fundamentals remain the same. Know who you are talking to. Know what their pain points are. And show how your benefits will help them ease their pain point. Be clear and specific and not fancy.
Related: How to Increase Conversions for Your SaaS Landing Page? An Expert Guide (2022)
Email Marketing
Email marketing is different for B2B SaaS needs than Ecom emails. Make your SaaS emails value-focused, with less copy, and no direct sales/hard selling. Think of SaaS emails as planting a seed & nurturing it until it grows.
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
Churn can kill your SaaS business. Customer Support, personalized onboarding and content, gamification, and other techniques from experts can help you increase customer retention and avoid churn.
Related: How customer retention can avoid churn for your SaaS?
Sales
Bad products ignore or look down on sales. Great products have a symbiotic relationship with sales. Imagine how deep you a competitive advantage you have when you know your customers and product, sales, support, and dev are single-handled.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
Growing your SaaS business with SEO isn’t a simple thing. It’s not like you just push a button, and expect that the content will rank first immediately. Stay patient and continuously publish answers your prospects are asking.
Related: Why SEO is important for your SaaS?
Social Media Marketing
There is only a small percentage of the audience who have time to read today. People say that Google is dead, and SEO is dead. And there are buyers buying expensive B2B software on TikTok. Lots of VPs of Marketing at unicorn SaaS making decisions from TikTok. And voice search is hot on the rage too, nobody reads anymore.
Related: How to grow your SaaS with TikTok? (2022)
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,