#21 - Write your SaaS Growth 📈
Growth Tip of the Week!
Alex Berman says all your SaaS needs to do is two things:
help a specific target with one specific task really well
help them make more money while doing it
The key here is to focus and keei it simple. That's all there really is to growing a SaaS.
Ads
Simon Hoiberg mentions that ads are a great way to validate your SaaS.
It's as simple as a landing page -> Ad creative in Figma/Canva -> Running Ad campaigns in FB/Google ($10/day).
While this is great for the initial product roadmap, this method will help you launch new features or scale a new audience/market.
Related: 3 Google Ads Case Studies for SaaS to get 6 figure $
Cold Email
You can utilize a cold email system to catch the leads you can't make contact with on LinkedIn.
Nils says that for indie SaaS builders, cold email is a great way to find SaaS with product market fit.
Validate before you build. Send 1000 cold emails to your target audience and see if your SaaS resonates with them.
Content Marketing
Content marketing can only bring you limited direct sales. Content marketing helps you as a lead gen system on auto-pilot.
It's just the start of the funnel. Back your content marketing with -> high-converting landing page -> a great free trial experience -> email marketing. That's how you scale.
SuperSaaS mentions that very successful B2B SaaS companies do all these steps very well. That's how you oil the funnel to scale.
Related: How to do competitor analysis for your SaaS Blog Post
Community
A great marketing tip is to spend more time building a community and validating an in-market need, and less time building your product.
Tony Dinh is very active with his startup and product journey in his Twitter community. He leverages this to run his Twitter Analytics & CRM SaaS with a 450+ member community.
Related: 30 Steps to build a SaaS community from scratch
Copywriting
When you write a great SaaS website copy, it feels alive. It feels like a personality. It feels like you had fun writing the copy. That's what good copywriting should feel like to the reader.
Would a great website copy focus on pain or focus on pleasure? George Ten shares a simple exercise that can help you learn a lot from the comments.
Related: How to Increase Conversions for Your SaaS Landing Page? An Expert Guide (2022)
Email Marketing
Email marketing helps reduce SaaS churn. The best channel to consistently talk to your prospects and build a strong relationship.
Bearded Marketer says when you scale your SaaS without email marketing, your time, effort, and $ goes into getting new customers.
Your existing customers are left trying to figure things out on their own. Use email marketing to automate that for you.
Related: How to grow your SaaS with email marketing (2022)?
Growth Marketing
Customer interviews can help you with sales, your product roadmap, your most important features, and market validation.
Chris Collins shares how more than 70% of SaaS marketers do not interview their customers, and how they miss out on messaging.
Interview more prospects, have 45 min calls, record your convos, ask open-ended questions, and listen more than talk are some tips.
Related: How customer retention can avoid churn for your SaaS?
Sales
To become a high-selling machine for your SaaS, research and understand the sales process, and industry terminology.
Not all industries have a similar sales cycle. In fact, Matt Henry shares high-intent search data for SaaS with industries.
Security, HR/HCM, and Collab/Productivity are hot sectors right now. E-commerce, Finance, and ERP are slow. SMBs are doing better than enterprises.
Related: 68+ Sales Tips for SaaS Founders to nail their initial sales
SEO
It's difficult for SaaS founders to continue organic growth. The best way to keep publishing is by creating a roadmap and workflow that prioritizes both new content creation and updating existing content.
While you create new content, Ross Simmonds shares that the best SaaS blogs embrace Opinions. Storytelling. Data. Research. Culture. Insight. Instructions. And so much more.
Related: Why SEO is important for your SaaS?
Social Media Marketing
Running a weekly interview with an expert is a great way to do Marketing. A weekly Podcast with an expert in an industry you're selling to can give you so many eyeballs.
Udit Goenka shares that the easiest way to promote your SaaS weekly is to do a weekly webinar or a weekly LinkedIn audio, or a weekly Twitter space.
Repurpose this into a Podcast, YouTube, and Blog/social media posts, and watch your revenue fly!
Related: How to grow your SaaS with TikTok? (2022)
Tool (Affiliate) of the Week
I have created SaaSwrites with Feather. It's a Notion-based blog publishing tool. I find it so easy to publish and edit my blogs on the go. Give Feather a try if you're tired of your current blogging platform or if you're investing in a new blog for your SaaS.
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,