#62 - Write your SaaS Growth

1-page marketing plan?

Sep 30, 2023

Welcome 354 SaaS Founders, Tech Entrepreneurs, and Marketers to the 62nd edition of Write your SaaS Growth Newsletter:

In this edition, we discuss:

Cold Email: Cold email script to boost your sales calls
Copywriting: 33 tips to improve your SaaS landing page
Growth Marketing: 1-page marketing plan
SEO: 12 steps to mitigate the Google algorithm hit
Social Media Marketing: Generating your first 100 leads

Let’s GO!

Growth Tip of the Week! 🚀

Tim says Validation is a waste of time. If I validated Pallyy on Twitter, probably would of never started it.

Instead, launch and use that time to find your first customers.

Once you have a few, validate with them.

Cold Emails 📈

A script that can guarantee great results.

Nick shares his cold email script that never stops working:

You can make alterations as needed for your SaaS:

Sub: Happy {day of the week}, {First Name},

{Personalized first line}

If I could {generate X result} {risk minimizer}, would you be interested in speaking?

Regards,

{Your Name}

Example:

Sub: Happy Tuesday, Nick

Hi Nick,

Saw your LinkedIn post about 123 marketing summit - how was it? (Personalized first line)

If I could make you 60 short form video clips with 30 minutes of your time (generate X result with risk minimizer), would you be interested in speaking?

Best,

Nick

Here are 3 reasons I love this script:

Simple and straightforward: No BS - just short, simple, and straightforward to get a response with a yes or a no
Brings the outcome clearly: The reader clearly knows what they get
Build a strong case to connect: First line and risk minimizer act as strong proponents for a prospect to say “Yes”

2 ways where I could experiment further:

Experiment with the CTA: “Would you be interested in speaking” might throw them off. It could align closely with the 30 min call to create the 60 short form videos but I would experiment with a more offline version of a CTA like maybe share a short case study on how your SaaS has helped other similar businesses. It depends on your offer truly
Subject line: Based on where I live, this can appear one of those dreaded spammy emails from salespeople which might not get me the open. A slight indicator that this email is intended for business might see some improvement in open rates. Example: Generate X result?

Copywriting

Here’s a checklist to run by this weekend for your SaaS landing page.

Kieran spent hundreds of hours studying the pros. Here’re the best 33 copywriting tips to come across:

Every time you make a claim, you create uncertainty. To remove skepticism, always follow up with proof.
People don’t buy when you make them think. They buy when you make them feel. Write accordingly
Pick one primary desire for your copy. If you try to appeal to too many, you weaken the impact.
A salepage needs a big idea. It can be a story, statistic, claim, proof, or unique mechanism. The best big ideas combine them all.
The more aware they are of their problem, the more direct your copy should be. The more competitive your market, the more unique your product should be.
One great case study can make up for one thousand words of copy. The best way to get results is to get people results.
Avoid vague writing. Specificity adds strength to your claims.
Long form copy will always outperform short copy - but only if you can keep your reader interested.
If you use numbers and statistics, follow up with graphs and tables saying the same thing. This makes the proof much more powerful.
If you can’t say why your product is unique compared to your competition, go back to the drawing board. People are always looking for a new solution to an old problem.
Never make your reader feel bad for failing. Instead, take away the blame. Explain they’re 99% of the way there. Then present your product as the missing 1%.
You will sell much more if you just share the right story.
Confusion is a killer. Go through every sentence and ask, ‘What the hell do I mean?’ - then write that instead.
People respond to authority. If you have none, borrow it. Share ideas from big names in your niche to support your claims.
Always give your reader a way to pay you more. Not only will you make more money, but you can anchor the price points to make the offer more appealing.
The best way to structure a salepage is to lead your reader to your product. Ask, ‘what do they need to believe before they purchase’. If you don’t cover every belief, you won’t get the sale.
Your copy becomes 100x stronger if you believe in what you sell. Build something great.
Bullets, or fascinations, are incredibly powerful. It’s how you combine product benefits and features with curiosity. Use them often.
Metaphors and analogies help your reader understand your product. Always keep an eye out for interesting comparisons.
Even if you share a story about yourself, it’s never about you. It’s always about the reader.
If you don’t give a reason for people to buy now, they won’t. Use urgency and scarcity whenever you can. But don’t bullshit either - long term reputation is more important than short term revenue.
Discounts do not sell anywhere near as much as price rises.
If you offer a guarantee, don’t just say the standard 30 day. Make it interesting. Give it a name. Spin it with a story. Every word is an opportunity to build excitement.
The only button on your salepage should be to buy your product.
Instead of discounting your product, use time-sensitive bonuses. This way you add more value instead of devaluing your offer.
There’s no benefit to being the second cheapest. There is a benefit to being the most expensive.
The biggest copywriting sin is being boring. An easy way to avoid this is to vary sentence length. Aim for 80% short and 20% long.
Use fewer commas and more full stops.
People love to feel special. Use the word ‘you’ as often as you can.
If you try to sound smart, you will alienate your reader. Simple language sells.
Fear is like salt. Use too much and you ruin the meal - but a little sprinkle can make all the difference.
The best copy is personal. Instead of trying to sell to a customer, sell to your best friend.
One of the most powerful parts of a proposition is the ‘crossroads’ - usually after making the offer. Explain the cost of inaction. Then show how purchasing will save them time, pain, and money in the long run.

Growth Marketing 📈

Use this one pager to build your marketing plan.

Brian says I’ll condense marketing to one page. The hardest part is not knowing what to do. Everyone is so focused on where to find people:

Socials?
SEO?
Ads?

...But forget to turn them into paying customers!

Marketing has 3 parts:

Who are you reaching? Who is your customer?
1. Who are they? (Age, income, job)
2. Where can you find them online?
3. What’s their pain?
4. What do they need in a solution?
How will you reach them?
1. Channels:
  1. SEO
  2. Ads
  3. Social
  4. Emails etc.
2. Messaging:
  1. What makes you the best?
  2. Brand Story
  3. Tone
How do they become customers?
1. Get info:
  1. Email?
  2. Phone?
2. Send Value:
  1. Newsletter?
  2. Blog?
  3. Video?
  4. Community?
3. Sales Funnel:
  1. Where do nurtured customers show sales interest?
  2. How you sell?
  3. Follow up?

Everyone forgets #3. Get the answers to each section, and you have a marketing plan.

🧰 Marketing Tech Stack to Add this Week! 🧰

Use FreshDesk to build a customer engagement strategy that will help grow your business with customer retention and word-of-mouth marketing in the next 3-6 months.

Customers expect faster response times and round-the-clock support. Meeting these expectations can be challenging, especially for SaaS businesses.

Managing customer interactions across various channels, including email, chat, social media, and phone, can be overwhelming and lead to communication gaps.

Try FreshDesk

SEO 📈

Been affected by a recent Google algorithm update? Here are 12 things to do:

Charles says as an SEO I've seen and helped countless sites recover; here are the top things you need to be looking out for:

Site Level Analysis: The Did The Entire Site Lose or Just Specific Pages
SERP Level Analysis: Who Won & Who Loss? Can You Find Direct Correlation Over Time?
Checklist Specific Technical Issues (Downtime, Noindex, Header Issues etc)
Analyze For Content & OnPage Overoptimization
Analyze Links & Negative Signals
Check For Negative SEO Attacks (Usually Link Based) & Any Site Hacks
Map, Analyze & Reconfigure Internal Linking
Build Missing Foundation Links, Trust Signals & Work On Link Rejuvenation
Content Updating & Pruning Based on Site + Topical Mapping
Create New, Quality Pieces of Content To Improve Crawl Rate & Overall Site Quality Score
Monitor Page Level Results, Site Wide Traffic & Competitor Changes
Seek Help: If Nothing Is Working, Speak To Someone Like Me...

Bear in mind that if you think you are trying to create pages that rank in Google purely based on what users want and Google's documentation, you are likely missing out on opportunities competing sites are taking and utilizing to outrank you.

Most sites that get hit or recover still see turbulence after; It's never usually plain sailing with algorithm hits. It's easier said than done, but this is business, and you can't be emotionally invested in anything too much.

It's also why diversification in terms of niches and techniques can be so beneficial during turbulent times.

Social Media Marketing 📈

Social Media can get you 100 leads without having to spend on paid ads.

Praise says you can generate your first 100 leads without running paid ads.

You need to find a social media you plan on generating leads. You focus on one alone and when you start seeing results you try other social media.

Do some market research and know where your ideal audience gather. Every social media has people who gather there Like Twitter or LinkedIn you can find business-minded people. With TikTok, Snapchat, and IG you can get young people there on Facebook, and forums, Twitter you can get old people there
Position yourself. Your profile must show that you are an authority in what you do. Optimize your profile to establish yourself as an authority How?
1. Having a clear profile picture
2. A bio that says what you do and what problem you are solving
3. A pinned post with your proof and work
Post quality content You need to make your content filtered and problem-solving. Post content that attracts your preferred lead Share content on how to solve their problem
1. Share content about your win
2. Share content about others you helped solve their problem
3. Share content about your failures and struggles
Be consistent while building an audience: When you share content you notice your account is growing. You are getting likes and engagements, and people are following you. Be consistent and show up every day even when you don't feel like doing it
Add a call to action: You only get leads to your funnel when you add a call to action. You now have a growing audience, so add a call to action to your content Don't sound too pushy Let your CTA show you want to help them solve their problem.

How can we help each other? 🥅

Let me help you build a creative and unique marketing campaign for your Tech Product. Know more
Subscribe to my Marketing Campaigns Playbook newsletter

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

SaaSwrites

P.S. If you liked this edition, it would mean the world to us if you share it with your friends. :) Thank you in advance!

Write your SaaS Growth