#73 - Write your SaaS Growth
7 launch lessons for your SaaS
Welcome 390+ SaaS Founders, Tech Entrepreneurs, and Marketers to the 73rd edition of the Write your SaaS Growth Newsletter:
In this edition, we discuss:
Google Ads: How to write effective Google Ads copy with ChatGPT
Content Marketing: AI content strategy for your SaaS
Cold Email: Create an irresistible offer for your SaaS cold email campaigns
Launch Strategy: 7 launch lessons for your SaaS
Social Media Marketing: Promote your SaaS on Short Form Videos
Let’s GO!
Google Ads 📈
How to write effective Google Ads copy with ChatGPT:
Andrei shares tips to create Google Ads with ChatGPT that you can also use for your SaaS:
INTRODUCTION
Prompt: "You are a copywriter assistant.
Your goal is to provide compelling copy for Google ads. We have a space for 30 characters for the headline and 90 characters for the description.
You don't need to reply with anything special, soon I am going to give you more context related to the copy we want to create."
FIND 5 MARKETING ANGLES
Prompt: "Before creating the copy, give me 5 marketing angles for [insert your product]" We see that GPT already made some copy, and it's quite good. We want to go a layer deeper and generate more ideas.
GENERATE 5 HEADLINES FOR EACH ANGLE
Prompt: "Give me 5 Google Ads headlines (under 30 characters) for [insert product] within the angle of [your desired angle]." If you don't like what you got, just regenerate the prompt.
GENERATE 4 DESCRIPTIONS FOR EACH ANGLE
Prompt: "Give me 4 Google Ads descriptions (under 90 characters) for [insert product] within the angle of [your desired angle]."
If you just don't like it even after regenerating just try a different angle.
Is this something you can apply for your SaaS as well? Let us know in the chat!
Related: How to Spy on your Competitor Google Ads?
Content Marketing 📈
The ultimate AI content strategy that you can use for your SaaS:
Brad says his agency clients have started using this social calendar and the results have been outstanding. We are consistently publishing over 500 pieces of high-quality content each month..
Weekly Content Blueprint
Every Monday, kickstart your week by picking a key topic to educate and engage your audience. Create a comprehensive piece of pillar content around this theme.
Monday: The Starting Point
Create a YouTube video on your chosen topic
Transform this video into a podcast for Spotify and YouTube Podcasts.
Leverage AI to convert your video into an engaging blog post.
Content Multiplication
Snippets of your blog post get repurposed onto Medium, Blogger, and LinkedIn (for backlinks).
Use AI to adapt your blog content into concise, easy to read, educational social media posts.
Scheduling
Utilize tools like Publer to schedule these posts throughout the week, ensuring a consistent online presence.
SEO and Hashtag Optimization
Use AI to enhance SEO for Google My Business. Post a snipped of your blog here.
Find SEO hashtags for YouTube and Instagram for better reach and visibility (long seo descriptions for IG and TikTok with hashtags are working best right now).
Massive Content Distribution
This strategy results in over 500 pieces of content monthly, each tailored to its platform.
Use Canva to create images and videos to engage your audience
Use Fiverr if you need additional low cost help.
Tuesday to Sunday
Repeat the process with different aspects of your Monday's pillar content.
Keep your audience engaged with fresh, platform-specific content daily.
Endgame: Growth & Engagement
- This system isn't just about quantity; it's about creating meaningful, value-driven education across all platforms
Watch as your consistent content boosts engagement, builds your brand, and establishes your authority.
Review: We have had a sales goal for 5 years and after a few short months of them creating systems for automating our Shopify store and running ads, we went over our goal! They are trustworthy, provide excellent service and communication, and get results!
Related: How to do Content Marketing for SaaS Founders
Cold Email 📈
How to create an irresistible offer for your SaaS cold email campaigns.
Nick shares how to create an irresistible offer: (even if you have no social proof)
You need:
A Clear Service You need to offer:
One service
With one result
To one specific ICP
For example: Cold email lead generation for B2B marketing agencies.
Quantifiable Results You need to demonstrate that you've done it before. If you have no social proof:
Offer to work on performance
Work until you have great results
Create a case study out of the results
For example: 12 meeting-ready leads in under 30 days.
A Risk-reversal You want to minimize perceived risk of buying from you as much as possible.
Work on performance
Offer a full refund if you don’t make them money
Tell the prospect they don’t pay a dime until you make them money
Related: The Best Cold Email Video Personalization Tool for Lead Gen
🧰 Marketing Tech Stack to Add this Week! 🧰
Are you looking to scale your social media content efforts?
RePurpose is one app that repurposes your Twitter posts to video content on TikTok, Reels, and Shorts.
You can convert Your Tweets To Videos Automatically and Grow your TikTok, YouTube and Instagram, on autopilot.
Try RePurpose for free.
Launch Strategy 📈
7 launch lessons for your SaaS.
Usman shares how Steve Jobs unveiled the iPhone in San Francisco. This keynote is known as "the presentation that revolutionized Apple."
7 lessons from the famous launch event of the iPhone that you can use for your SaaS:
Understand your audience. Jobs knew his audience well. They were tech enthusiasts and developers, but also potential customers who needed to be convinced that this device was worth their investment. He acknowledged the skepticism around smartphones and addressed it head-on.
Keep It Simple One of Steve Job's greatest gifts was his ability to break complex ideas into simple concepts. He presented the iPhone as a revolution in communication and entertainment. His message was clear: this device would change the way we interacted with technology.
Create Emotional Connections Steve Jobs was a master storyteller who understands the importance of emotional connections. He shared personal stories & conveyed a genuine belief in the product’s potential to enrich lives. This authenticity resonated deeply with the audience.
Learn The Rule of Three. Jobs believed that the number “3” is one of the most powerful numbers in communications. A list of 3 things is more intriguing than 2 and far easier to remember than 22. Steve Jobs divided his iPhone presentation into three sections.
Introduce A Villain All great stories have a hero and a villain. The 2007 Steve Jobs presentation was no exception. He set up the narrative by introducing a villain - a problem in need of a solution: “Regular cell phones are not so smart and they are not so easy to use.
Smartphones are a little smarter, but are harder to use. They are really complicated. We want to make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use. This is what iPhone is.”
Tell Stories Before Jobs revealed the new phone, he spent a moment reviewing the history of Apple, telling a story that built up to the big event. Stories can be brand stories, customer stories, or personal ones. Try to use the most relevant ones with your products.
Have a memorable conclusion As the presentation neared its end, Steve Jobs introduced a surprise element: the visual voicemail feature. This unexpected revelation added an element of excitement and left the audience in awe.
Related: How to acquire your early-stage SaaS customers?
Social Media Marketing 📈
Promote your SaaS on Short Form Videos:
Dohyun shares the single biggest mistake he sees people make when trying to advertise their SaaS product on short form social media is that they only make content that talks about their product.
In 1 month I grew a social media account for my product to 2.5 million unique impressions (pic included below) and this is the strategy that I applied to grow the account for my product.
This might be able to work if you know how to create viral content (which is also not an exact science since the feed algorithm is so random), but the better long term strategy imo is to make the vast majority of your content (60%-80%) NOT about your product at all and instead make it appeal to the customer base that you are trying to target instead.
What I mean by that is let's say you have 5 social media posts — make 4 of them engineered strictly to go viral in the niche your product is focused on and make 1 of them strictly dedicated to selling and marketing your product and its benefits.
Example: if your end customers are students, make 4 videos that DO NOT talk about your product and instead make funny student related videos like "when STEM majors have to do a reading assignment" or a truly information video like "5 study tips that helped me get straight A's"
Then once you start getting some views and momentum you drop the 1 video that is 100% about your product and pin that video to your profile so that when anyone comes to visit your profile a small % of them will view that video, learn about your product, and then convert to a user.
This is, in my opinion, the better strategy to approach social media because it helps build a longer term audience that repeatedly comes back to your account compared to if you only made videos about your product and tried to engineer for 1 shot virality.
Related: How to create viral content for your SaaS?
How can we help each other? 🥅
Let me help you build a creative and unique marketing campaign for your SaaS. Know more
Subscribe to my Marketing Campaigns Playbook newsletter
I’m building a new product MarkaTick - a marketing planner and tracker tool for businesses. Check it out here!
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
P.S. If you liked this edition, it would mean the world to us if you share it with your friends. :) Thank you in advance!