SaaSwrites - Write your SaaS Growth 📈 - Issue #4
Growth Tip of the Week!
Ads
If you are looking to validate/grow/scale your SaaS with ads, make sure you know what you are doing. If you do not know, hire someone who knows. You don't want to waste your time and energy on running paid ads until you are an expert in running them yourself.
Related: 16 Ad lessons from experts to crush your SaaS ads
Cold Email
Sending a cold outreach to your prospect? This is SUPER basic but if you are sending a cold email to prospects, get yourself an email with a domain. Unless you are sending it to your friend or family!
Content Marketing
Do you enjoy scrolling through memes? It's wild how memes are transforming SaaS business through content too! I've seen a Twitter account explode with super-relevant memes. Companies are also officially hiring meme-makers! Add 1-2 memes to your content marketing strategy, they are the future.
Related: How to create viral content for your SaaS?
Community
Communities are a super-effective way to grow your SaaS. Read how LemList leveraged personality and community to grow without any major funding. Yup, they started building in public and publically growing a community!
Related: How does a Community help with your SaaS growth (2022)
Copywriting
It's said a lot of times and we will still say it another time. Features sound good for someone developing the app. It helps you boost your ego! Your customers do not care about the features. They might not even care about the benefits. All they care about are RESULTS! Show them how your SaaS can bring them their desired results.
Related: 27 High-Converting SaaS Landing Page Tips from Experts (2022)
Email Marketing
Only send emails when your customer wants you to. A newsletter is NOT the only email marketing strategy. Here is a creative tip to get more signups by pulling your customers from a transactional email.
Growth Marketing
Growth can come in multiple ways. But fancy terms will not bring you growth. I see growth as one big wheel moving forward with all levers supporting it. Growth always comes together, not individually.
Related: How to use A/B test to skyrocket your SaaS CTR
Sales
As a founder or a maker, a reminder that your primary objective is to get more sales. And now, you have an answer for all awkward the questions :)
SEO
SEO is a big effort! It can be boring, confusing, and take too much time. But it can help you generate results forever. That's the power and the beauty of it. Stay patient and consistently publish!
Related: How to build backlinks for your SaaS SEO?
Social Media Marketing
Twitter is amazing! You can grow your Twitter and your SaaS along with by it just investing 1 hour every day. Here's how:
Related: 22+ Expert Tips to Tweet as a SaaS founder
Behind the scenes
Thanks for reading! We have launched SaaSwrites around 2 weeks and it’s a humble attempt to help SaaS founders and marketers grow their SaaS.
Just got a new condenser microphone and am super pumped to interview some of the SaaS founders on growth channels.
Stay tuned! That’s it for this week!
See you next weekend.
Ricky,
Founder,