SaaSwrites - Write your SaaS Growth đ - Issue #5
Growth Tip of the Week!
Ads
When you run ads for your SaaS, make sure you are empathetic with your customer. Target them when they would want to see the ad. Not when they would not want to. For example, building a procurement B2B SaaS? Target them when they are looking for procurement or talking to vendors. Add that context and it will do wonders!
Related: 3 Google Ads Case Studies for SaaS to get 6 figure $
Cold Email
Cold emails are counter-intuitive. The more you are non-salesy, the higher your sales get. It's an art to provide value in little words, yet help the prospect do business with you. Pulling a market based on your cold emails is an art that will grow your SaaS with haps of prospects.
Content Marketing
A content calendar is very tactical, it documents the specifics of how you will execute the content strategy youâve developed. Content Plan includes details such as the key topic areas you will cover, what content you will create, when and how to share your content, and specific calls to action you will include. Building a content calendar will give you a good head start!
Related: Understanding the content terminology as a SaaS founder
Community
Having an engaged community for your SaaS can bring you so much ROI! However, it's difficult as a solo-founder to build a community along with everything else! However, it is possible to bootstrap a community in a niche and create tons of value for your users. Something to think through this weekend?
Related: 30 Steps to build a SaaS community from scratch
Copywriting
Are you building traffic on your SaaS landing page but lacking conversions? It's mainly because your SaaS landing page lacks clarity on what users should know about your product. You also might need to look at why they want to know, and what they want to know. Continue to talk to your users and understand their goals, and tweak your copy accordingly!
Related: 27 High-Converting SaaS Landing Page Tips from Experts (2022)
Email Marketing
With everything that your SaaS does, keep building your email list. That's an audience you own and can solve a lot of your problems with respect to staying in intimate touch with your customers.
Related: Why SaaS founders should do email marketing?
Growth Marketing
There are so many opportunities for your marketing and product to shake hands. Find unique creative ways to help your users with marketing while they use their product? Having user-generated content on one of your key aha moments is one good example.
Related: How referrals and word of mouth can help your SaaS grow? (2022)
Sales
Sales need to be ultra-specific too. Imagine your sales outreach with a SaaS tool that is for all agencies vs a SaaS tool that helps agencies doing $100k ARR to grow to $250k ARR. What will have a bigger impact?
SEO
SEO can be overwhelming but you got to start! There is a ton of information and lots of value to provide, plus tons of resources to choose from. To start, just figure out a blog publishing schedule, and post your first blog post. Then learn from there.
Related: How to build backlinks for your SaaS SEO?
Social Media Marketing
Looking to grow your Twitter account with your SaaS? This is something I am working on too. It's a great way to build a personal brand and get those early customers in.
Related: 22+ Expert Tips to Tweet as a SaaS founder
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
My microphone is now working! Gearing up to bring audio and video content with some of the SaaS founders on growth channels.
Stay tuned! Thatâs it for this week!
See you next Saturday.
Ricky,
Founder,